The expression of almost everything your company is and does is alive and develops in the minds and hearts of consumers. The identity is therefore crucial for the future of the company. If you want to show that your brand is more than just the logo, then advise it to repeat what brands like Coca-Cola have done. But the question is which elements do you need to build your company’s identity. Here are 5 factors of a well-developed brand identity and why it is so important for your brand to develop them.
The “face” of your company
For all intents and purposes, your brand’s logo is the “face” of your company. But that face should do more than just look cool or look interesting – the contribution of a logo to brand identity is also a partnership. It tells the audience what it means.
Credibility and trust
Having a brand identity not only makes your product peculiar; it makes your brand more valuable in the market. A brand that establishes a face and maintains that face consistently over time develops credibility with its competitors and trust with its customers.
A brand identity is a template for everything you would include in an ad for your business-whether that ad is in print, online or a video ad on Youtube. A brand with a face and credibility in the industry is well prepared to promote itself and impress potential buyers.
A good brand generates Ambassadors.
Your company’s mission
When you create an identity for your brand, you give it something to stand for. That, in turn, gives your company a purpose. We all know that companies (when all is said and done) have a mission, right? Well, you can’t have one without first giving your brand an identity.
Generating new customers and surprising existing ones
A brand identity – one with a face, trust and a mission – attracts people who agree with what your brand has to offer. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates ambassadors.
How you can create visual brand identity for your business, that story is for another time.
Keep an eye on the blogs and if you’d like to chat further with me sometime, let me know. 🙂
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