Six reasons why personal branding is important for you and your brand.

Have you ever wondered why some movies with average scripts and soundtracks become a smash hit? Is your colleague’s opinion valued slightly more than yours, even in case you both have the same point of view? Such seemingly illogical but realistic occasions can be attributed to the power of personal branding.

Impression sparks interest
We have been brought up with an emphasis on first impressions. This habit comes from the belief that images determine social perception. Personal branding is an upgraded set of impressions streamlined to make an impact. But fortunately, the concept of personal branding doesn’t work like blind dates. You know in advance what the person represents. You know the ideas the person stands for before you meet them. Supported by the digital vibe and personal flair, personal branding sparks thinking, in a way that brands might not be able to pull off.

People go for paper
Peer-to-peer recommendations have something attractive about them. What makes recommendations more credible than overpaid marketing? The truth is that people are social animals and prefer to be part of a close-knit social circle made up of family and friends. Fundamentally, a person’s thoughtful words are much more understandable to us than third-party information. Personal branding enables brand experts to gain the trust of their connections on social media and reinforce it from there. It reaches out to people on a human level, gives brand ambassadors a name for themselves and benefits users with consistent leadership.

Personal branding is the Martini of user emotions and digital exuberance.

Healing against digital overload
We are bombarded with ads everywhere, leaving users feeling choked with pushy and repetitive ads. Indeed, digital overload has reached epidemic proportions, causing online users to quickly leave and turn away from brands. Advertising has become almost synonymous with spamming. Social media is becoming increasingly toxic with highly distracting ads. In such an ecosystem, personal branding acts as a breath of fresh air. It gives people freedom of choice and, more importantly, redemption from the spam-like marketing mania. Personal branding hymns, a melody amid all the noise on social media. In other words, personal branding restores faith in humanity through the internet.

Achieving an easier route through a u-turn
Brands advertise. People understand and share their feelings among themselves. This fundamental difference between brands and people gives people a unique advantage. The power that can change another person’s emotion. Personal branding sells ideas with a human touch. Conventional marketing cannot easily achieve the same. Personal branding humanely facilitates many changes without bothering social media users.

Specialty shaping in style
It is important to note that the underlying difference between brands and people manifests itself in different ways. Brand experts can shape social insight by projecting their specialness into their own personal style. By doing this, people build a niche for themselves. A consistent identity on social media leads to a stronger sense of trust and reliability. Bathed in your power, your personal brand is your ticket to prospects, both for you personally and for your brand growth!

Upbeat your channel
It would be unfair to dispute the power of digital. Especially when we factor in that good reviews help promote brands. Combining trust, authenticity and media evangelism makes personal branding a multifaceted channel. It gives brands a route to promote their identity through its brand advocates, giving users access to an actual human being with his/her own opinions and preferences. As the world embraces novelty, personal branding reflects the core of both: user psychology and marketing through social media. In short, personal branding is the Martini of user emotions and digital exuberance.

Personal branding is a modern blend of style and consistent opinions, which can cast spells on social media. It not only makes you a brand people want to be seen with, but also builds a fan-base that values your opinions.

Personal branding creates (brand) experts who have the power to wave at audiences and shape beliefs. Maybe your latent opinion is the next big thing?

Give personal branding a chance and see where it takes you. 🙂

Would you like to brainstorm and/or need help with this. Let me know.

#personalbranding #martinibaby #visibility #brandawarness #visualambassadors

Marisha Stepanian

I'm Marisha

Marisha brings a bit-of-an-edge and a passion for authenticity to the world of social media.

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